Google's AdSense is a fascinating revenue-sharing opportunity for small, medium and large web sites. http://www.hyperblogs.net/googleadsense/ en-us HyperBlogs.net Many people think that the secret to getting listed in search engines is submitting each page to the engines on a regular basis. That practice may have worked well in the past, but now search engines give top credit to pages that they find on their own through following links. Thus, smart bloggers work hard to make sure that there are multiple links to their key blog listings: 1. When you write something great, link directly to that post from your main website using the title of the entry or better yet, your targeted keywords as the text in the link. 2. Make comments on other people's blogs, linking into your page that discusses that same topic, again, using your targeted keywords as the text in the link. 3. Use the power of RSS syndication and server side includes to pull your headlines and short excerpts into other pages on your site, such as your index page and news pages. This process gets technical, so I won't explain it here, but here's an example of a site pulling a blog's entries into their pages using RSS: Aviation News. There are several programs out there that make this possible, one of my favorites is CaRP. Tools like these can be used either to pull results in from your own blog, or from other many other news sources. 4. Submit your blog and its RSS feeds to each of the blog search engines. You can find them either by searching the web for topics like "promote your blog", "blog search engines" and "RSS feeds", or can cut the time required dramatically by picking up a copy of Blogging For Business, which contains a list of the top 50 places to promote your blog. As you do so, and as you write a constant stream of great copy, you'll discover that your blog is not only showing up in many different search engines, but that tons of traffic are coming to your site as a result. Finally, we promised to show you how you can instantly get your blog content into one of the top search engines. Yahoo has a great feature in their MyYahoo service which allows you to pull the most recent posts from whatever blogs you choose and have them displayed each time you open up your myYahoo page, like this: While this is a great way to be able to easily track posts made to the blogs that you find most interesting, it's also a great way to get Yahoo to add your entries to their index, quickly and at no cost. Here?s the way this strategy works. Simply go to Yahoo and click the MyYahoo link close to the top of the page. If you don't have a MyYahoo account follow their simple instructions to create one. Once you get into your MyYahoo page, click the choose content button, then on the resulting page, click the box for RSS Headlines under the MyYahoo! Essentials header. This will make RSS Headlines live on your MyYahoo page. Click the Edit box next to that option which will take you to a Choose Your RSS Sources page. In the top box there, put in the address to your blog amd save your results. Now, go to your blog and make a blog posting. Come back to your MyYahoo page and refresh it. It may take a couple of tries, but, assuming that Yahoo?s server?s not too busy at the moment, you should see the content update on your MyYahoo page, with your brand new post being pulled into your MyYahoo page. Here?s where the cool part comes in. Calling an RSS listing into a MyYahoo page also triggers the visit of a Yahoo spider to your site, checking out any of the pages that haven't been previously indexed in their search engine. So, in the process of pulling your RSS feed into your MyYahoo page, you've also alerted Yahoo that you have a new post, which usually means that your post will be added to their index in record time! I've seen it work in as little as 24 hours. Try it yourself and see what happens! Then watch your traffic soar... Aren't you glad that you came today? http://www.hyperblogs.net/googleadsense/727/ Search engines love blogs. Blogs tend to be frequently updated, contain fresh insights on hot topics, link to other sites, and provide resources for further topic exploration. That's one reason why blog entries tend to predominate over regular website pages for many search topics. There are two things that you should know to make sure that you optimize the search engine placement for your blog. First is how to write your blog entry so that it does well in the search engines. Second is how to make sure the search engines find your blog. 1. Before writing any blog entry that you want to use as a search engine traffic magnet, figure out what keywords you want it to be found under when people search. Most of the time you will be most successful with two word combinations or higher ("marketing strategy" rather than simply "marketing".) 2. Use your chose keyword combination frequently throughout your post. They should be in your headline, the first sentence of your copy, and around 5% of your copy throughout your posting. Don't go much higher, as you will then be penalized and won't show up at all. 3. Write good content to which people will want to link. Most search engines rely not just on the words on your page, but also the links into a given page to determine where sites rank in their results. So, if you write great stuff to which people choose to link, you'll generally do much better than writing carefully crafted, keyword-dense copy that is so bad that nobody sends links your way. 4. Write postings that are longer than normal blog entries. Search engines discount short content pages, as this is a favorite tactic of spammers. 250 words or more is ideal for placement with the search engines. 5. Structure your blog template well, with your headline as an h1 tag, your headline as your title tag, using your blog's keyword function to get your keywords placed another time on the page, etc. You may want to ask your programmer to work with your blog's template for you to optimize these factors. http://www.hyperblogs.net/googleadsense/726/ I've written about Google AdWords on several occasions, but my columns have generally been based on theory, examining the concept of the program and why it works for advertisers. After a recent experience launching and managing a particularly challenging campaign, however, I decided it was high time I offered up some solid advice and techniques for running AdWords campaigns without the hassle. As straightforward as a Google AdWords campaign may seem on paper, any media buyer who has experienced the program firsthand will tell you that you must adhere to standards to ensure a timely launch and steady ad delivery throughout the course of your campaign. Google does a good job of informing its advertisers of these guidelines. But for those buyers who can hardly find the time to set up a campaign, let alone review pages of rules and regulations, here are some of the more frequently violated guidelines to keep in mind while compiling your keyword list and composing your ads. Eliminate "Mispositioned" Ads When compiling your client's keyword list, the objective is to ensure all terms are highly relevant to the advertiser's site and business. It's also essential to remove all possibility your ads will appear in association with unrelated keywords or term groupings. By placing square brackets around chosen search terms, advertisers can ensure their ads will appear only when the terms are keyed in exactly as specified by the advertiser. For example, you place an ad for a construction company using the keyword "builder." Putting brackets around the term will prevent the ad from appearing when a searcher types "Bob the Builder" into Google's search box to find a gift for a toddler. The ad would appear only when the searcher enters "builder" by itself, not in conjunction with other words. Adding negative keywords to your list is another way to ensure exact matches. To further prevent your ad from appearing when "Bob the Builder" is searched, add the word "Bob," preceded by a minus sign, to your keyword list. Whenever the word "Bob" is typed in association with the word "builder," the system will know not to show your irrelevant ad. Ensuring your client's ads appear only in association with relevant searches is important because Google puts high stock in ad CTRs. The site requires advertisers paying for a top position receive a CTR of 0.5 to 1.0 percent (depending on whether the ads appear on Google alone or on its partner sites as well) for each 1,000 impressions delivered. If keywords underperform, they are disabled until the search terms or associated ads can be sufficiently revised. No "Click Here" Ask a group of ad copywriters what one element must be included in all online banners and text links, and the majority are likely to name a call to action. "Click here" or some variation of the phrase is as familiar to online ads as a URL. Try placing it in your Google AdWords ad, though, and you're bound to encounter some problems. According to the site's editorial guidelines: Your ad text and title cannot contain universal call-to-action phrases such as "click here," "link here," "visit this link," "this site is," or other similar phrases that could apply to any ad, regardless of content. It seems Google is concerned about ensuring its ads appear as analogous with authentic search results as possible. This credo is a good guideline for advertisers and campaign planners to follow when composing any paid search ad. No Superlatives This is another rule that is certain to throw online ad copywriters for a loop. Touting your client's products as being "the best" or "Number 1" in its class may be tempting. However, unless the advertiser has third-party verification of such a claim posted on his site, Google will suspend the ad until it has been edited accordingly. Limit Use of Promotional Language This rule is often a point of contention among advertisers who insist on promoting their offers with terms such as "new," "free," or "limited time only." If these terms do indeed apply to the client's product, you must link the AdWords ad to the specific product landing page, not to a more general home page. General Advice When setting up your campaign, Google's campaign management system will sometimes prompt you to change your ad text immediately if it doesn't comply with the guidelines. This isn't the case with all infringements, however. If you are guilty of breaching the company's editorial policy, Google will e-mail you with a description of your slipup and provide suggestions on how to rectify it. The better approach is to follow the rules from the start, thus preventing a pause in your client's campaign and ensuring ongoing success. http://www.hyperblogs.net/googleadsense/397/ In this article I show you my top twelve tips for creating effective Google AdWords Select ads [https://adwords.google.com/select/]. I've been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click. 1. Target The Right Audience Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.2. Refine Your Keywords Use square brackets "[...]" around your keyword/s. For example: [google][google adwords] Your ad will only show when the search is for the exact keyword phrase you have included within the brackets. The ad will not show for searches that include other keywords. In our example, this would be for searches such as "google search," or "google news." 3. Test Multiple Ads Simultaneously Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test. Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one. Continue this process in your never-ending quest to get the highest click through ratio possible. 4. Track The Return-On-Investment Of Each Ad Google tracks the click through ratio of each ad. But it doesn't track the conversion ratio. Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment. 5. Include Targeted Keywords In Your Ad Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad. When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without. 6. Sell The Benefits Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc. 7. Include Attention Grabbing Words In Your Ad Start your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within Google's editorial guidelines[https://adwords.google.com/select/guidelines.html]. 8. Use Words That Provoke Emotion & Enthusiasm Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response. Here are some examples of power words: free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc. Here are some examples of call-to-action phrases: * Buy Today - Save 50%* Download Free Trial Now* Sale Ends Tomorrow Make sure the phrase specific to your business, otherwise Google may reject the phrase. 9. Sell Your USP (Unique Selling Proposition) What makes your product or service better, or different, from the competition? Spell them out in your ad. For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore." That's a powerful USP! 10. Link To Relevant Landing Pages If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page. 11. Remove Common Words Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count. 12. Deter Freebie Hunters Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost. This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers. Conclusion Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.   Advertising in Google's AdWords Select [https://adwords.google.com/select/] advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost can be lower. Master the art of advertising in Google, and you could outsmart the competitor who's always outbidding you in Overture.[http://www.overture.com] ;o) http://www.hyperblogs.net/googleadsense/395/ Google is seen as the leader in the search engine industry by now. Many of Googles competitors are trying their hands at different advertising models as a way to generate revenue. Google currently seeing the most growth of them all saw the potential it had as an advertising medium and therefore was sure to follow suite sooner or later. It did so with the launch of a keyword-targeted advertising program aimed more towards bigger companies. However it was not until later in the year when Google launched the Google Adwords program that they became a mainstream player available to even the smallest of businesses. The original Adwords program worked well enough, however it worked on the basis of payment by impressions which didn't guarantee the advertiser a single click so in February 2002 it received a major overhaul with the introduction of the Google Adwords Select program (nowadays it's usually just known as Google Adwords as the original program has been discontinued). What is Google Adwords? Adwords is Googles version of the pay-per-click advertising model. It allows you to display ads which link directly to your website when searches are done for your chosen keywords or keyphrases. These ads are located to the right of the results which Google gives you for a search and they're also displayed on Googles many partner sites which include AOL, Earthlink, HowStuffWorks and blogger. Recently with the launch of Googles Adsense program your ads could also be displayed on websites related to your keywords. When you create a Google Adwords ad, you choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. Remember Googles Adwords program uses a PPC model so you only pay when someone actually clicks on your ad and hence visits your website. Adwords enables you to save money as its program Discounter automatically reduces the actual cost per click you pay to the lowest cost needed ($0.01 above competition) to maintain your ads position on the results page. Google is competing well in this arena, in fact they now dominate the market, pulling more advertisers and revenue than former industry leader Overture.com does. I don't know how long this will last though as Yahoo INC! has just bought Overture. What has Yahoo got up its sleeve?Advantages of the Google Adwords program Just as the popularity of Googles search engine is derived from its strong technologically advanced features and results so too is its advertising program Adwords. Google Adwords has many advantages over similar programs such as Overture.com and Findwhat.com. One of these has been mentioned already, it's the Adwords Discounter feature which will lower your cost per click price to one cent above your nearest competitor to allow to stay ahead of his or her ad. This means that you don't have to be constantly checking if your competitors have lowered their bids in order for you to minimize your price, Google does this for you. The way Google Adwords positions your ads is also another great advantage of the program. In Adwords the position of a certain ad is determined by multiplying your CPC (cost per click) by your CTR (click through rate) and not simply by CPC alone as this would allow the big fish to win all the time. Googles stipulation that your ads must have a CTR of at least .05% means that a company with deep pockets simply can't outbid the competition. They also have to outwit them by using good ad copy and appropriate keywords. Even if your competition is willing to pay sky high prices for clicks this still won't save them, as if they can't write good pulling ads they will be dropped from the program, leaving you to move up a position. Other advantages which Googles program has over similar ones include setup time and specific country / language targeting. With Adwords your ads can be live on Google within five minutes of creating them so you can potentially begin to see results immediately, ads on Overture usually go live after a three to five day waiting period. Adwords allows you to choose who should see your ads from among 250+ countries and 14 languages, this means you have more control over your ads so you can be sure they're only shown to a highly targeted audience which means your more likely to be successful.How to profit with Google Adwords   Now you know why Google Adwords is such a good thing, let's move onto how to actually use it in order for your business to make profit. First things first, you should determine how much you can afford to pay for a click. Doing this is important as it enables you to better understand the amount of money you can bid on keywords in Adwords while still remaining profitable. To do this your conversion ratio is needed, calculate your conversion ratio by dividing your monthly unique visitors by your monthly sales, then convert your answer into a percentage by multiplying by 100. Imagine in a month you get 20000 visitors and sell 500 products each with a gross profit for you of $50. Your conversion ratio simply put is (500/20000)*100 = 2.5%. This means that for every 100 people who visit your site 2.5 buy your product. Your gross profit per 100 visitors is calculated by multiply the gross profit on your product by your conversion ratio, to continue with the previous example - $50 x 2.5 = $125. Divide your gross profit per 100 visitors figure by 100 to determine how much you can bid in Adwords. In this case you could afford to pay up to $1.25 for a visitor and still break even. Rarely will you have to pay this much for a click, remember that the minimum CPC on Google Adwords is only 5 cent so play your cards right and you can have high profits.Choosing your Google Adwords keywords Next on to picking your keywords. These are the words which when searched for will trigger the appearance of your ad next to the search results. Choosing the right keywords is imperative to the success of your campaign. A good approach to choosing the right words is to imagine what you'd search for if you were looking to buy a product similar to your own. Remember as with Overture, the more popular a word or phrase is the higher CPC you'll have to pay and generally clicks from general words convert to sales far less often than clicks from specific terms so it's always better to have a few highly focused keyphrases that get clicks than to be number one for the most general word or phrase in your industry. In Googles own words: "General or broad keywords will generate many impressions with few results." Do you want "few results"? You certainly don't so avoid the expensive popular words and stick with the less popular but more profitable keywords. Finding such specific keyphrases can be time consuming, but it's worth it as research has shown that although much cheaper using specific phrases helps get more highly targeted people to your site and hence helps you get more sales. On Googles Adwords website they recommend using spelling variations and plural versions of your keywords to reach everyone in your target audience. I think this is a good approach as not everyone of your potential customers will search a keyword in the same way, some will use plural versions and others will use singular versions. Similarly some may use American English rather than traditional English, this of course only applies to certain words whereby Americans use different spelling than British, Irish and other English speaking people would. Adwords keyword matching options allow you to refine further when your ads are shown by allowing you to choose whether your ads are shown for certain types of searches on your keywords. There are four types of keyword matching options available, these are broad, exact, phrase and negative. Assume your keyphrase is 'marketing course'. With broad matching your ad shows when users search on the keywords 'marketing' and 'course', regardless of other search terms used or of the order in which they are entered. Broad matching is the default, you don't have to do anything extra to use it. Exact matching requires you to place square brackets around your keywords, like the following: [marketing course]Your ad will show when users search only on the phrase 'marketing course' and will not show if other words are included or the words are entered in a different order. The third matching option is the phrase option, this is similar to exact search in the sense that the keywords must all be present and in the right order however your ad will still show even if other words are present in the search. To use phrase matching you must include your keywords in quotes, for example "marketing course". Negative matching is the fourth option available. It allows you to block your ad being shown if a certain word is present in the search query. If your keyword is 'marketing course' but your marketing course is to do with offline marketing and not internet marketing then by using negative matching you can choose not to have your ad shown for 'internet marketing course' as people searching for this are looking for something different than what you offer. In this case 'internet' is your negative keyword. You simply place a dash before your negative keyword to use this option (ie '-internet marketing course'). Now if a user searches for 'marketing course' on Google your ad will be shown, it will not however be shown when the term 'internet marketing course' is entered as the query. Using exact, phrase or negative keyword matching gives you more control over who sees your ads so you won't pay for clicks that are unlikely to produce well-targeted results so always try and use these options, doing so could result in lower CPC, higher CTR and higher ROI. To demonstrate this fact I conducted a dummy ad to find the prices using broad, exact and phrase keyword matching options for the term 'internet marketing'. The currency I used was the Euro, I left the maximum CPC at the default of ˆ5. The results are as follows: internet marketing 11.0 ˆ2.65 - Default broad search cost ˆ2.65 a click and expected clicks is only 11. "internet marketing" 30.0 ˆ0.74 - With phrase matching expected clicks per day was 30 and cost ˆ.74. [internet marketing] 37.0 ˆ2.41 - Exact matching cost ˆ2.41 a click and expected clicks was 37 a day. You can see from above that using both exact and phrase matching options resulted in a lower cost per click rate than simply using the default broad match option. I highly recommend using keyword matching options. As mentioned earlier Google Adwords allows you to block your ads showing for searches conducted by people from certain countries and people who speak a certain language. There's no point in letting your ad be seen by people who won't understand it. Likewise if your product is only sold to a specific country than that country's residents should be the only people who get to see your ad, as if your company only sells products within America then any other nationals clicking on your ad are simply costing you money for nothing.Creating your Google Adwords ad Knowing which keywords to use and how to format them with keyword matching options alone will not make your Adwords campaign a success, you must of course also write a good ad which generates interest among those who will see it. To do this your ad must use attention grabbing copy such as 'free', 'new', 'sale', 'tips', 'limited offer' and give the advantages of your product at the same time. This however isn't easy as Google allows you a headline of at most 25 characters including spaces and only two other lines of at most 35 characters including spaces, so stick to the point as room is limited. Sticking to the point means avoiding using words like 'on', 'at', 'of' and 'an' unless you really have to. Your ad should target your keywords, by this I mean it should include them. Always include your exact keywords in the title of the ad as this is proven to boost your click through rate immensely, the reasoning behind this I believe is that when users see the keywords they've just searched for in an ad particularly in the title of the ad they immediately associate that ad with a good find and will be more likely to click on it. After just reading the previous paragraph you may be tempted to simply repeat your keywords somewhere else in the ad in an attempt to raise your CTR, however on Googles editorial guidelines page they state that they will not allow repetition of words or phrases in ads as ads without repetition are clearer. This doesn't however mean that you can't use closely related words similar to your keywords which you have used in your ad title, these similar words will help back up the searchers believe that he or she has found a very relevant ad. Avoid what's known as superlatives, these are phrases such as 'the best' and 'we're number 1', these serve no other purpose than to make you appear cheap and tacky, which will turn most potential visitors off. Apart from letting the searcher know your ad is relevant using your keywords in your ad has another advantage, namely that of making your ad stand out among the other ads also on the page. Your ad stands out as Google will highlight in bold any occurrences of the search terms not just within the main search results but on the page as a whole including within any Adwords ads present. Try if you can to include a call-to-action phrase. A call-to-action phrase is a phrase that which as the name suggests provokes the reader to do something, in this case click on the ad and go to your site. Unlike a banner type advertisement you can't use generic call-to-action phrases such as 'click here' or 'visit this site' as this does nothing to help the searcher make up his or her mind as to click on your ad or not. To quote Google again: "The limited text space should be used for concise, informative language that sets you apart from your competition." 'Click here' or 'visit this site' is not informative language, it's language that simply wastes space and that does nothing to help you, the searcher or indeed Google for that fact. Take Googles advice into mind and "Use a call-to-action unique to the service or product you provide." Examples of unique call-to-actions include: "Join now for 20% discount", "Register for membership now", "Download free trial now" and "Order now for free shipping". Remember your Adwords ad space consists of just a headline and two lines of text, you need to use this space efficiently to have a chance at success, so to recap I believe the best strategy to use this limited space is to include your exact keywords with or without other words in your headline, give a brief line about your product using words similar to your keywords in the first of the two 35 character lines and use a unique call-to-action phrase in the second. All that's left to do as far as creating your ad is concerned is to enter destination and display URL. Not really much I can talk about here, except to point out that your destination URL should be a landing page specific to the product or service dealt with in your ad and not simply your home page. Remember users have clicked on your ad because they're interested in what the ad offered and not necessary interested in what your company offers as a whole. Landing pages will always convert more clicks to customers than if you had simply linked to your home page.Other Google Adwords issues This section of the article will cover briefly other Adwords related issues such as money issues, adgroups, tracking and testing.   As with any advertising campaign budget management is very important, without it you could quickly find yourself in trouble. In Adwords after you have chosen all your keywords and maximum cost per click amount Google will suggest an amount for you to set your daily budget. This amount is usually about right, and I would suggest sticking with it in most cases, however depending on how deep your companies pockets are, it may be a good idea to raise this suggested amount a little at the start of a new campaign as your ad will be shown much more and you will be better able to view how your ads are performing, then if after analysis of click through rates you decide it would be better to lower your daily budget do so. Don't let being in position one dominate your mind when deciding what cost per click to pay for keywords. Doing so may mean your spending more than you really need to, when Google gives you the average position of your ad based on your current cost per click settle for 1,2 or 3 as all these ads will be above the fold (the fold is the point on a page where you have to start using the scroll bar to continue reading). Remember your position is based on CPC and CTR at all times except the very start of a new ad, so if you use the advice given in this article already you should be able to obtain high click through rates and hence your ad should rise above other peoples ads without you having to spend a cent more than them. Now onto adgroups, adgroups is a campaign management feature which allows you to group keywords together in order for you to have an ad shown for a number of different keywords rather than the usual one ad for one keyword method. I rarely use adgroups as I find using the one ad for one keyword way produces much better results as ads are highly targeted to the specific search terms used and hence more likely to be clicked on. Trying to write an ad that can achieve a high CTR for 20 different keywords is impossible. Hence if you do decide to use adgroups in your campaign keep them as small as possible at five or less keywords. Using adgroups sacrifices the single most effective thing you can do to increase an ads CTR and that's having your exact keywords in your ads title, remember with adgroups the same ad is shown for all keywords in that group. To use the one ad for one keyword approach you will need to create a new ad for each keyword manually as by default all ads are put into the same adgroup when you sign up. I know, I know, using adgroups saves time, sometimes it saves a lot of time however I'm not in business to make time, I'm in business to make profit and lots of it and so are you for that fact, so if it takes some time to properly setup a good Adwords campaign well then so be it, hence I recommend avoiding the widespread use of adgroups for all but the very largest of campaigns. Adwords should be no different than any other advertising campaign in the sense that you need to track everything and be continuously testing. Adwords will automatically track clicks, impressions and clicks through rates from when your ad goes live until either you or Google pull it. You should constantly analyze these stats for all your ads, discontinue the ones that are performing badly and raise your daily budget for the ones that are doing well so as to multiply your success. However tracking CTR is only half the battle, you'll also want to track conversion rates from certain ads, that is how many people that clicked through from one of your ads actually bought the product the ad offered. This can be done using affiliate software whereby you could set up a specific tracking URL for each ad and then refer to your affiliate stats to determine conversion rates that way. This specific tracking URL would be entered as your destination URL. You could also as Google suggests attach an identifying parameter by putting '?referrer=source' at the end of your destination URL. Imagine your normal destination URL was http://www.yoursite.com/product simply turn that into http://www.yoursite.com/product?referrer=source. The source would be your keywords to enable you to uniquely identify the ad from which the visitor came. You could then use a web statistics program to determine how many people that bought your product where referred by a particular source / ad. Testing has been the backbone of many great advertising campaigns on the Internet to date. In Adwords you should test different copy, keywords, CPC and daily budgets on a constant basis in an effort to attain the highest click through rates possible. Run similar ads together for the same keywords to see what little differences can do to an ads CTR, keep the ads with high CTR's and pull the ones with low CTR's, create more and more ads to run against previously successful ones and again drop the ads with lower CTR's (unless of course the CTR's of these ads is extremely good too but your others are just better). Don't forget to test different things on your landing page too, to try and boost your conversion rate.Google Adwords guide - Conclusion Google Adwords when utilized correctly can be a great source of new customers for your business at a very low price. Google doesn't charge you a cent until your daily budget has been reached so you could in theory start to profit without spending anything. I fully endorse Adwords and highly recommend you use it. Well that's another article finished, its seems to take me longer and longer to put articles together these days, anyway it's all good. You have just read approximately 25,000 bytes of thoroughly researched information regarding the different aspects of Googles award winning Adwords program. Others charge for information like this, but not me. Till next time. http://www.hyperblogs.net/googleadsense/394/ Before setup your Google AdWords campaign you will need to work on writing your Ads.When setting up your Google AdWords campaign, Google requires that you first write the ad, and then choose your keywords and phrases. However, there is a better way. I recommend that you first select your keywords and phrases and then write your ads. This allows you to write your ads in accord with the keywords you choose.I always research keywords first, then I write the ad and setup my Google AdWords Campaign. If you find yourself setting up your AdWordsCampaign before you have had time to write ads or do keyword research,then just create a bogus ad, so you can move on to the next step. Returnlater to revise your Ad.In the keyword research step you grouped keywords into relevant groups.You’ll want to write ads for each of these groups of keywords. Then whenyou bid on keywords, correspond your ad to its group of keywords. Youwill want to match your ad copy as closely as possible to the keywords ineach family of keywords.Google has some basic AdWords guidelines to consider while writing yourad. Your headline must be less than 25 characters (including spaces). You are given an additional 2 lines for text. Each line is limited to 35 characters(again including spaces).As you can see you have a fairly limited space in which to entice yourcustomers. Use it wisely!This is not the time to sell your product. This is the time to attract yourcustomers, spark their interests and get the clicks. Your first eye catcher willbe your headline.After your customer has clicked though your ad, the merchant site will listall the important features of their product or service. Get to know thesefeatures and ask yourself “How do these benefit the customer?” Forexample, if you are placing an ad for a legal documents site, their featuresmay include:• Legal documents available for immediate download.• Lowest prices on or off the Internet.• Over 10,000 documents available from real-estate to taxes to wills.Now examine each feature and ask yourself “How does that benefit thecustomer?”• Legal documents available for immediate download.Benefits = You don’t have to leave the house. It saves you time, etc.• Lowest prices on or off the Internet.Benefits = Saves you money• Over 10,000 documents available from real-estate to taxes to wills.Benefits = Saves you valuable time. We will have what you need. No need to go to the government office. Just a quick download to your computer at home, etc. etc.To pick out the most effective benefits to include in your headline you mustsee things as your customer would. When writing your ad don’t just thinklike an affiliate, but also like a customer. Consider what brought thecustomers to your ad and what benefits they can gain from your product orservice.Utilizing your keywords is one simple method to pinpoint your customer’sinterests and needs. If the customer reached your ad by typing in TiffanyLamps then Tiffany Lamps in your ad will surely catch her eye.Begin writing your ad in sentence and/or paragraph form. State what it isyour customer should know. Then reduce it and refine it.Let’s practice with the Legal Forms example. Here are some things youwant your customer to know. Remember, we will focus on benefits to thecustomer.You’ll save valuable time and money. We have all of the legaldocuments you need in one place. We have 100,000 documents.Downloading is easy and quick. Your documents are available rightnow!Now let’s reduce it. We will take out all the superfluous words we don’tneed.10,000 Legal DocumentsQuick and easy downloadsSave time and moneySee how easy that was?!When you begin crafting your ads don’t worry about getting it “right” orperfect on the first try. Let the ideas flow. You can use the technique aboveby firing up your favorite text editor like notepad or Microsoft Word. Typeout your thoughts let the ideas flow.You can even dig out the old pen and paper and write them out. Whateverworks best for you but focus on getting your thoughts out. Worry aboutrefining and editing later.Once you have your ideas broken down to the core benefits and features, it’stime to fine tune your ad. How to write Ads that get the click1. To sell a product you must spark interest and entice your customer withwords. A compelling headline or title is imperative. Luckily the talentthat turns ideas into magic can be yours with a simple marketing formula.You’ve seen the formula hundreds maybe thousands of times; alwayswearing a different mask but nevertheless the same. Here are someexamples. While you read, see how this formula can be adapted to yourparticular ad.“How to turn ideas into dollars.”“What the IRS doesn’t want you to know.”“What your doctor isn’t telling you.”Do you see the formula? These catch phrases are easy to remember.Each phrase entices its reader with curiosity, desire and motivation. Andbest of all, this simple formula has been proven successful over time andcan be easily fitted to any AdWords campaign.Using this formula your headline should do three things:A. Catch your customer’s eye (use your keywords in your ad, they arehighlighted in bold by Google AdWords).B. Elicit emotion / desire.C. Express what the customer will gain or achieve with your productor service.Now, take some time, play with words, and make the formula your own!How to ___________ and ___________.What ___________ doesn’t want you to know.Get more ___________ for/in less ___________.Look for other successful AdWords Ads, find the formula in them, thentweak them and make them your own.Next time you are in the grocery store checkout line, buy a couple ofmagazines like the National Enquirer or Cosmopolitan. Study theircovers, table of contents and article headlines. These magazines employsome of the most talented copywriters and they do extensive testing.Those headlines are winners. Use the above technique and find theformula in these headlines to turn them into your own. 2. Make sure to use the keyword/s you are bidding on in the title of yourAd. Using your keyword in the title of your Adwords Ad can more thandouble your CTR over a title without the keyword.If you can, also try to use it in the ad text. Google will even highlight thewords in bold and your Ad will have a higher chance of being clicked on.3. Get the most out of your ad. Use each word wisely. Your ad has alimited space. Don’t waste it. Make every word count. Remove wordslike: of, it, a, an. Replace “and” with “&”.4. Enter the conversation going on inside the searchers head. Don’t focus onyourself, but instead think about your customer.5. Get the searcher’s attention. Once you have won the users attention withyour highlighted keywords, keep them there! Eye catching words andphrases hold their interest. For example, Free, Limited Time, Sale, etc. 6. List the benefits of your product. For example: work from home, boostyour memory, increase your profit margin, get healthier, live happier,make more money, sell your home now!7. What’s your product or service’s Unique Selling Proposition? Whatmakes your product or service better than the competition? Include it inyour ad. Ebay’s USP and ad might be: Earth’s Biggest Auction.Try to get your USP into the headline or as close as possible. Ideallyhave your keyword phrase and USP in the headline. When the searchersees their keyword in your headline it reinforces their intended search.And then your USP encourages the click.8. Let the user know why you are different from the competition. Forexample: never told secrets to weight loss, innovative ways to make $,most comprehensive, lowest price, etc.9. Weed out the “Tire Kickers”. You pay for every click-through, whetherit converts to a sale or not. Therefore, you want to weed out browserswho won’t buy. You have begun the process of elimination by listingyour benefits. If it is not weight-loss the user seeks he or she willcontinue searching. Another way to do this is to provide the price. Userslooking for a free product or unwilling to invest money into a productrarely change their minds and their click costs you. By providing yourprice at the end of the ad you ensure a higher conversion ratio and lowercustomer acquisition cost. 10. Motivate your user. Use motivational words that affect the user.Personalize them. For example, “Now is your chance!”, “Weight LossSecrets you should know”, “Discover your potential”, “Tips you can useto make money now!” etc. etc.11. Use call to action phrases that provoke a response. For example – “BuyToday – Save 70%”, “Offer Ends Soon”, “Hurry before they’re gone”.But be careful not to use hype. That doesn’t work. That turns yourprospect off, and puts them in a defensive mode. Which is not good forconversion rates.12. Google Ads are not poems. Don’t try to be clever. Don’t try to play onwords or to make your ads rhyme. If the prospect is looking at two ads,one clever poem like ad and another one that is direct and benefitorientated, they will click on the seemingly drab ad with the free shippingevery time.This might seem like common sense, but it is real easy to want to writeclever ads. Especially after 5 hours of writing these little buggers.I often ask Heidi to help me with writing ads. She is a great writer andcomes up with hundreds of amazingly clever ads that I can never use. Ihave tried using them, and they really don’t work.13. Test using the dynamic keyword insertion feature. If you have an Adgroup with several keywords, you can only have onetitle and one description for all of your keywords. It is proven that yourCTR goes up when the keyword is displayed in your title.Using the dynamic keyword insertion feature you can have AdWordsautomatically insert your corresponding keyword from your keyword list,into the title and description.For example:Say you have an Adgroup with the keywords:blue shoesgreen shoesred shoesblack shoesAnd your title is: Buy shoes hereWhen someone searches for “blue shoes”, your title will display: Buyshoes here.Your CTR would greatly increase if your title was: Buy blue shoes here.There is a way for you to do this by using the dynamic keyword insertionfeature. You would do this in your title:Buy {keyword:shoes} here.For example, if a user searched for "blue shoes" your Ad’s title wouldlook like this:Buy blue shoes here.So, in the Google search results {keyword} would be replaced in yourAdWords listing with the keyword the user searched for, as long as it isin your keyword list. The only limitation is that if the insertion of your keyword causes the lineto go over the 25 character limit then your default phrase will display.To add a default phrase, you put a colon after keyword. And after thecolon, you will put your "default" phrase. In other words, if you’repromoting shoes your title would look like this:{keyword:shoes}This 'default' title will appear for any keyphrase the searcher uses that islonger than 25 characters. Otherwise, whatever they type is what willshow up in your title.Experiment with dynamic keyword insertion. It will make more senseonce you have tried it.14. Capitalize the first letter of each word in your display URL. For example,instead of affiliatejackpot.com, put AffiliateJackpot.com.15. Use Specifics. Instead of “low price”, use the actual price “only $27”.16. Look at the ads that appear for your search terms and try to make yoursstand out. If the other ads are full of hype, use non-selling words instead,like: reviews, compare and save, find the best price.Also if all of the ads say the same thing, test an ad that is completelydifferent from the others.17. Often advertisers will use all of their allotted characters in their ads, andyou will see a page of ads where all of the ads are long ads, with manywords. A short and to the point ad will really stand out here and attractclickers. Test ads with only 3 words per line. http://www.hyperblogs.net/googleadsense/393/ Once you have set up your Google Adsense (or any other advertising) campaign you need to get visitors to your web site to see your content and advertising.     There are many ways to get traffic to your web site. You should not rely on just one method but should be using a variety of methods to get visitors to your site. Some of the methods of traffic generation you should consider are: Search Engines: If you have followed the tutorials on other pages of this site then you should be close to having your pages optimized with keywords and dynamic content. This should help greatly with your search engine listings. The higher you are listed in a search engine result page (SERP) the more traffic you should receive. Search Engines are one of the truly free, genuine sources of advertising you can get and should not be ignored. Auto Surf Programs: Regardless of what you think of these programs they are a definite NO with Google. Google will not allow any impressions or clicks that are generated by a script or robot. Google has been known to cancel Adsense accounts for sites using auto surf programs. Quality Back Links: Having other webmasters link to your site helps in 2 ways. The first way is the direct traffic you will get from these links and second way is a possible page rank improvement in the search engines. The emphasis though should be on quality back links. The search engines will take into account the quality of the site linking to you and you should too. Reciprocal links and link exchanges should be avoided. These are not "quality" back links. In many cases a search engine may penalize you for having your site listed on these types of sites. You need to obtain a lot of one way links back to your site. Some of the ways you can do this include: Write Articles and submit them to a number of free article directories. Other webmasters will then pick up your article and publish it on their web site. The "About The Author" section at the bottom of your article should include your major keywords and a link back to your site/page. Provide An RSS Feed of your articles. Of course as well as submitting your articles to directories you should be showcasing the articles on your own site. You can then create an RSS (XML) feed so that your articles will appear automatically on other peoples web sites. A good, free program for creating RSS feeds can be found at RSS Builder. Join Forums on topics that relate to your product/service/keywords. Include your keywords and URL. By regularly contributing to the forum your link will appear on more and more pages of the forum. This again will help with your search engine page ranking and your "advertisement" in your signature file will send direct traffic to your site. Make sure that you read the forum rules and that you only include allowed information in your signature file. You do not want to be banned from the forum for spamming.   Affiliate Links are another good source of back links. If you have a product or service consider purchasing affiliate software so that you can have your own sales force of hundreds if not thousands promoting your product on their web site. As well as the direct traffic you also get the benefit of the back link in the search engines. Provide Link Code on your web site so that other webmasters can easily use it to link to your site.List Building: Having people join your newsletter is probably the most important thing you can do to market your site. By subscribing to your newsletter your visitors are telling you that they are interested in what you have to say. What better audience could you market to and on a repeat basis. The more informative you make your newsletter the more your subscribers will be with you for the long haul. Paid Advertising: There are many avenues for paid advertising. You can advertise in other people's newsletters or web sites therefore get access to thousands of readers that you could not contact otherwise. Something that is often ignored is offline advertising including television, newspapers and radio. This offline advertising does not necessarily need a big budget. Make contact with your local media outlets to obtain an advertising rate card. Press releases are a way that you can get free advertising from the media. Contra deals are another way of obtaining advertising either online or offline. Depending on your product or service you could allow an organization to have your product a competition prize. They will advertise your product/site while they promote the competition. Free Advertising: There are many ways to get free online advertising for your site. A search on your favorite search engine for "free advertising" will turn up thousands of opportunities. Be aware that this free does actually come at a cost. Your email address will almost certainly be bombarded with advertising. If you choose to go down this road you should set up a separate hotmail or gmail account to handle this email. http://www.hyperblogs.net/googleadsense/391/ Google have a number of rules to help keep the system working profitably for both advertisers and publishers. There is no point in setting up a wizz bang operation if it is going to get your account canceled. Following these simple rules (from the Google Adsense site) will help keep your account in good standing: Don't click on your own Google ads.Clicking on Google ads on your own site for any reason is strictly prohibited. If you'd like more information about one of the advertisers appearing on your site, please type the URL of the ad directly into your browser's address bar, or use the Adsense preview tool. Don't ask others to click on Google ads. Users should click on Google ads because they're interested in the services being advertised. Encouraging users to click on your Google ads, either directly or indirectly, can lead to inflated advertiser costs and can cause your account to be disabled. Don't employ pop-up prompts or automatic software installations. Google is dedicated to improving the user experience on the Internet, and promoting responsible software principles is part of that effort. Sites showing Google ads may not prompt users to install software on their machines. Publishers must also not attempt to change user’s browser home pages automatically or via pop-up prompts. Be aware of how your site is promoted.Pages showing Google ads may never be loaded in an unrequested pop-up. This means publishers need to be very careful when purchasing traffic or setting up ad campaigns with third parties. Before contracting with any ad network, you should ensure that they will never display your site in pop-ups or as a result of the actions of any software application. Don't place Google ads on sites that contain prohibited content.Google ads may not be displayed alongside any type of content prohibited by our program policies, including adult or mature content, gambling-related content, or drug content. It's your responsibility to ensure that all of your pages adhere to these policies. Respect Google trademarks.Framing or mimicking Google pages is strictly prohibited by our Guidelines for Use of Google Brand Features. In addition, publishers may not use any Google Brand Features such as Google trademarks, logos, web pages or screen shots, without prior consent from Google. Don't tamper with the Adsense code.Adsense offers a wide variety of approved formats, colors, and features in your Adsense account. Once you've generated your code, however, we ask that you do not alter any portion of the code or change the layout, behavior, targeting, or delivery of ads for any reason, unless specifically authorized to do so by Google.   Provide a positive user experience.Sites that contain excessive pop-ups, use sneaky redirects to obtain traffic, or otherwise attempt to interfere with normal web navigation aren't permitted in the Adsense network. Please make sure your site doesn't deceive your users in any way. In general, it's a good idea to follow our Webmaster Guidelines on quality to ensure that your site provides a positive user experience. Provide a good environment for advertisers.Sites showing Google ads should not present a poor opportunity for advertisers. Sites that use tricks or deceptive practices in order to trigger inadvertent clicks on ads are prohibited. If your Adsense account is canceled then you have gone to all that work and will not have the income to show for it. Once your account is canceled you won't be able to open it again. You may come across advertisements or ebay listings for products that give you hundreds of Adsense ready web pages. I suggest that you look at these products very carefully before you make a purchase decision. Often these web pages are nothing but listings pulled from the DMOZ search directory with Google Adsense blocks added. The web pages have no real content. Not only will these pages have very little interest to any visitors you may have but your site may get banned from Google on 2 accounts. Your site may not be indexed in the Google search database becuse it is duplicate content and your adsense account may be cancelled because there is no real content on your page. Google are looking to place their ads on content rich pages.   http://www.hyperblogs.net/googleadsense/390/   If you hear about people achieving high payments per click with AdSense, remember that's only part of the story. for high total earnings, you also need lots of page views and a high click-through rate. Here are some ideas on how to achieve those three things:If you're starting afresh designing a site specifically for AdSense revenue, you'll want a simple design that makes it easy to paste Google's code into a horizontal or vertical space on the site. For experienced webmasters, that's easy.To increase your click-throughs, design a simple, uncluttered page with the AdSense ads displayed prominently.Use white space, so that the AdSense panel catches the eye.Where possible, use ads high on the page. They catch visitors' attention.Experiment with borderless ads high on the page. (You can create borderless ads by setting the border color to the same as the background color. Look in your AdSense control panel under "Ad settings".)Try placing AdSense high in the left-hand column. That works well for super affiliate James Martell.On very simple, one-column pages, making your article wrap around AdSense ads near the top-right of the page works remarkably well for me on a non-Internet marketing site.Stick to only one topic per page – that makes it easier for Google to serve up highly relevant ads on your pages.Plain, bland pages with few competing hyperlinks result in higher click-through rates on the AdSense ads.If you want to target certain high-priced keywords, use them in the file name, in the heading on the page, and in the first paragraph – in other words, use search engine optimization techniques.If you change those keywords, Google will change the ads that appear on your page.If you have trouble getting AdSense to serve relevant pages, check your anchor text – the words used in links on your page. Try changing some of those words.Watch out for cases where Google has guessed wrong, and is displaying ads that won't interest your visitors. Figure out which words are involved, and rewrite those words. Help Google by sticking closely to the topic.Don't worry about losing traffic via those clicks. If you can earn maybe 30 or 50 cents or more per click, you WANT to lose visitors!You'll also want keyword-rich pages, optimized to rank highly in search engines, so you can serve lots of pages.Try using ads at the top of the page and again at the bottom. At first, this wasn't allowed but AdSense changed the rules and it's now OK.One of the beautiful things about AdSense is that you can now generate revenue from informational sites even if there are no obvious related affiliate programs. With more than 100,000 advertisers, there's a good chance that Google will find ads that match your pages, better than the big ad networks can.Don't be tempted into trying to create thousands of spammy computer-generated articles. Human beings review sites for AdSense. Build useful, interesting sites. Google likes them.One way to create articles quickly is use Gary Antosh's approach. He pays people to write articles for him - by the truckload. So far he has bought hundreds of them and paid only $5 per article. See How to buy articles for $5 - the detailsAnother way is to use works that are copyright-free. Here's a book that describes how to find such articles: The Public Domain: How to Find and Use Copyright-Free Writings, Music, Art & MoreHowever, that technique isn't likely to be useful for long. At the very least, it would be wise to add your own introduction and conclusions to make your pages different from everyone else's.For long-term success, write your own original articles on a topic you're passionate about. That way, you're writing for humans AND search engines. Serious tracking to maximize profits How do you find out which AdSense ads get the highest number of click-throughs? How do you find out which ads are best at generating clicks that pay?AdSense provides what it calls "channels", and you can experiment to find out which pages on your site are generating the most revenue, which colors work best, what ad placement works best, whether you should use borderless ads, etc.However, if you have a large site, you'll find AdSense tracking via channels is seriously lacking. AdSense Tracker is a powerful php script that keeps detailed logs of all impressions and clicks on AdSense ads on all your websites without altering the ad code itself. The data can then be used to analyze the effectiveness of your sites, track different ad sizes and styles, or even individual pages.You can track every click-through so you'll know what your visitors are looking for. This makes it easy for you to build more perfectly targeted, profitable pages.It can track unlimited domains and pages. It's resource intensive and should be hosted separately.If you just have a small site you probably don't need it. AdSense Tracker is a tool for professionals. You want profitable keywords: high demand, low supply Keep in mind that some topics attract much higher payouts per click than others.For example, if your site is about topics such as debt consolidation, web hosting or asbestos-related cancer, you'll earn much more per click than if it's about free things.On the other hand, if you concentrate only on top-paying keywords, you'll face an awful lot of tough competition.What you want are keywords that are high in demand and low in supply.So do some careful keyword research before you build your pages. Why are the wrong ads being displayed? Sometimes, Google seems to get it wrong. You create a page and ads you've seen elsewhere and were expecting to see on your page just don't turn up. Instead, you see vaguely relevant or totally irrelevant ads.Here are four possibilities:1. Your page isn't perfectly optimized for the keywords. It's very important to get the key phrase in the file name, for example "product-xyz.html", in the title, in the heading, in the first paragraph, in the body, at the end, and put it in the meta tag description, too.2. Advertisers can choose to advertise just on Google's search engine. They can opt out of advertising on the AdSense content network. Perhaps the advertisers you're interested in have opted out. To check, type a few phrases into Google and try to find some sites that are displaying Google ads and see which ads appear.3. Advertisers can choose which countries will see their ads. If you're in Canada, for example, you may not see an ad that people in the U.S. will see. To find out where ads are being displayed, download the free Adsense Preview Tool.4. This is very rare, but weird stuff can happen for no apparent reason. If all else fails, contact AdSense support. I've always found them prompt and helpful. 9 ways to do keyword research for AdSense pages 1. If you have a Google AdWords account, pretend you are planning to advertise using different keywords, and see how much you'd have to pay. That will give you a good indication of the popularity of the keywords.Here's how. Follow these steps. In step 2, "Create Ad Group", click on "Calculate Estimates" and "Recalculate Estimates". These show you the maximum you would have to pay per click to advertise for particular keywords or key phrases.For finding new key phrases, you can also use the AdWords Keywords Tool. It may be useful. Sometimes it's not.2. Keywords Analyzer is a superb new tool which can generate thousands of key phrases that people are typing into search engines. If you have a Wordtracker account, you can also import data from Wordtracker and analyze it. It shows you, for example, how many advertisers have ad campaigns at AdWords for each phrase. If you're using AdSense, the more advertisers the better!3. Have a look at the top 100 keywords on 7search. This will give you a quick idea of keywords that people are willing to pay big money for. You can also type phrases into the 7Search Keyword Suggestion Tool. This is just step one of your keyword research. You'll want to dig deeper.4. At FindWhat pay-per-click search engine you can do a search for any phrase and quickly see how much advertisers are paying per click.5. You can also experiment typing words into Overture's View Bids Tool. Let's say you type in "asbestos cancer". The top three advertisers often pay about $12 per click. So that would be an good choice for a topic – provided you're a specialist on mesothelioma.For "debt consolidation", the top two advertisers often pay more than $9 per click.6. The free Web Marketing Keyword Bid Research Tool speeds up your research at Overture. Type in a keyword and learn how much advertisers are paying per click at Overture and also find out how many searches were done on that keyword last month.For "debt consolidation", the top two advertisers often pay more than $9 per click.7. KeywordSleuth is a wonderful tool for very fast keyword research. You can find hundreds or even thousands of keywords – or key phrases – with just one click. It's fabulous to use if all you want is to find an enormous number of related key phrases with one click – much better than messing around with Overture. It has a free trial.8. You can use Wordtracker to look for the 1,000 most popular keywords. You can also use it to compile a useful list of keywords relating to one topic. If you buy it for a day or a week, you can do a lot of research in that time. It's the tool the professionals use. Wordtracker has a free trial, but it's fairly limited. You can subscribe for as little as one day and do an awful lot of keyword research in that time.9. The brainstorming and research tools in Site Build It! are my favorite way to do brainstorming for keywords that are in high demand and low supply.. SBI is a superb tool – actually, a suite of tools. It's an all-in-one web hosting, site-building and web marketing tool. Type in a keyword and SBI Manager will present you with dozens of profitable keywords – ones with high demand and low supply. It can present them in order of profitability. Drill down, and you'll get dozens more profitable keywords.I recommend you double check the results using Wordtracker.SBI also has an "Analyze It" tool that helps you build keyword-rich pages that rank highly in search engines. It's simply superb. I use it and love it.QUICK SUMMARY: Build useful, simple sites – one topic per page – using valuable key phrases that are high in demand and low in supply. For researching, building and promoting easy-to-build sites that rank high in search engines. http://www.hyperblogs.net/googleadsense/389/ What is AdSense? There's nothing better than Google's own Quick Guide to AdSense, available here:AdSense overviewAdSense FAQAdSense tech FAQAdSense policiesAdSense allows you to serve text-based Google AdWords on your web site and receive a share of the pay-per-click payment. AdSense ads are similar to the AdWords ads you see on the right-hand side at Google when you do a search there.AdSense is having a huge impact on the affiliate marketing industry. Weak affiliate merchants will die faster than ever and big ad networks are going to lose customers fast.If you're a merchant running a lousy affiliate program, now's the time to improve it FAST. AdSense's advantages  AdSense is simple to join. It's easy to paste a bit of code into your pages. It's free to join. You don't have to spend time finding advertisers. Google provides well written, highly relevant ads – chosen to closely match the content on your pages. You don't have to waste time choosing different ads for different pages. You don't have to mess around with different code for various affiliate programs. You're free to concentrate on providing good content and Google does the work of finding the best ads for your pages from 100,000 AdWords advertisers. It's suitable for beginners or marketing veterans. AdSense provides simple, easy-to-understand stats. If you have affiliate links on your site, you ARE allowed to add AdSense ads. However, with your affiliate links, you must not mimic the look and feel of the Google ads. You can filter up to 200 URLs, so you can block ads for sites that don't meet your standards. You can also block strong competitors. Inevitably, AdSense is competing strongly for space on web sites with all other revenue sharing opportunities.If you own a small web site you can now plug a bit of code into your site and almost instantly relevant text ads that are likely to appeal to your visitors will appear on your pages.If you own several sites, you need apply only once. This makes AdSense much simpler than joining a bunch of affiliate programs.As you can see, I'm really keen on this revenue sharing service. DisadvantagesOne problem is inappropriate ads. You don't want spammy junk advertised on your site. Google's standards probably aren't as high as yours. You can filter out 200 URLs, but in some industries that won't be enough. The stats Google supplies are inadequate. They're easy to understand at a glance. However, they don't tell you which ads people are clicking on, or which keywords are involved. That's frustrating.Also, I'd like to be able to identify and block ads that have very low payout rates, without doing a lot of sleuthing and messing around.The ad panels say "Ads by Google" – free advertising for Google. You don't earn anything if someone clicks on that link.The minimum payout is $100, which is regarded as too high by sites which don't receive much traffic. That won't worry experienced webmasters.Also, sites that want to display AdSense ads may not include "other content-targeted and/or text-based ads on the pages displaying AdWords ads." However, human beings review the sites. Rejected sites have been able to appeal successfully.Another disadvantage is that Google doesn't want you to share your stats with other webmasters. The AdSense Terms and Conditions say:"Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. 'Google Confidential Information' includes without limitation: ... (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google..."That's really weird. Web site owners need to be able to share such information and discuss successes and failures.A big disadvantage of the service is that Google doesn't say how much its AdSense partners will receive. You'll just receive an unknown share of the revenue.Only a company with the goodwill and respect Google has earned could get away with such a cheeky offer.Google says:"How much will I earn through this program? The AdWords ads you are able to display on your content pages are cost-per-click (CPC) ads. This means that advertisers pay only when users click on ads. You'll receive a portion of the amount paid for clicks on AdWords ads on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks."So the only way to know how much you'll earn is to try it and see. If you want to bail out, all you have to do is remove the code from your site.Don't put all your eggs in the AdSense basket. If Google discovers fraudulent clicks on ads appearing on your pages, it can dump your site from the service, and refuse to pay you all revenue owed. Some webmasters who claim total innocence have had this happen to them.Google has made several changes to its AdSense FAQ, clarifying varying things. For example, you CAN apply for separate accounts for separate web sites. I've done so, and checked with Google that it's OK. Read the rules – they look ambiguous to me. If in doubt, ask first!Google has added "channels" which improve the tracking. I strongly recommend that you experiment with these.Sites with "excessive advertising" are being rejected.PLEASE read the rules and FAQ. When I looked, some advice in the rules contradicted advice in the FAQ. If in any doubt, ask their support staff. They're very helpful. Experiences with AdSenseThe payment you receive per click depends on how much advertisers are paying per click to advertise using Google's AdWords service. Advertisers can pay as little as 5 cents per click and as high as $10 or $12 in profitable niches, perhaps even more sometimes. You earn a share of that.So your payment rates can vary enormously.The rules forbid me from revealing my stats. However, in the tests I'm doing on five sites, the results have been startling – far better than I expected. The results are much better than I receive from many affiliate programs.In the past, I've talked to affiliates who were happy to receive $5 or $6 CPM (per 1,000 page views). My results from AdSense leave such affiliate revenues far behind.I've increased my use of AdSense. It's a winner!If my results are typical, it helps enormously if you build very simple, uncluttered pages so that the ads catch the visitor's eye more than anything else. Will those ads appear?Publishers can choose to have their ads displayed only on Google or also on a large network of sites.Will AdSense ads you see on Google appear your pages? To get an idea, find web pages that have material similar to the content you're planning to create and look at their AdSense ads.You can also use AdSense's preview tool to see which ads are being displayed to people in different countries.Beware: If you choose certain topics, Google will not allow you to place AdSense ads on your site and you'll miss out on a very lucrative opportunity.Such topics include gambling, firearms, ammunition, balisongs, butterfly knives, and brass knuckles; beer or alcohol; tobacco or tobacco-related products; and prescription drugs.For a full list of topics you may wish to avoid see: https://www.google.com/adsense/policies?hl=en_US How much can you earn?Let's say you have a goal of earning $100,000 a year from AdSense. Is that possible?Let's see ... $100,000 divided by 365 = $274 a day. So your goal is to produce either: 274 pages which earn $1 a dayOR 548 pages which earn 50 cents a dayOR 1096 pages which earn 25 cents a dayThe following are hypothetical cases. To earn $1 a day per page, you need, per page...400 visitors, 5% click-through rate (CTR) and average 5c payout.Or 200 visitors, 10% CTR and an average 5c payout.Or 100 visitors, 10% CTR, and an average 10c payout.Or 100 visitors, 5% CTR, and an average 20c payout.Or 50 visitors, 10% CTR and 20c average payout.Or 25 visitors, 20% CTR and 20c average payout.Or 20 visitors, 10% CTR and 50c average payout.Or 10 visitors, 20% CTR and 50c average payout.Or 5 visitors, 20% CTR and $1 average payout.Let's assume you choose a goal somewhere around the middle, say aiming for 50 visitors per page and want 274 pages earning $1 a day. You'd need 274 x 50 = 13,700 pageviews a day.Does that sound too tough? If so, you'd better look for more profitable keywords and ways to improve your click-through rates.Let's try a different scenario. You choose more profitable keywords and make your $1 on average per page from, say, 10 visitors. 274 x 10 = 2740 pageviews a day.That's looking easier to achieve. If your average visitor sees 3 pages, you now need 913 unique visitors a day.Is that too tough to achieve in your niche? If so, create two sites, each attracting half that number, 456 unique visitors, a day.Can't achieve those click-through rates and payouts? Then you'll either need more pages on your sites on more niche sites. Some affiliates have a goal of writing one article a day and building one site a month.Need a little more help reaching that $100,000 goal? Add affiliate commissions into the equation. Add a newsletter for repeat sales.Choose the goal which best matches your site or sites.Then start building keyword-rich pages containing well researched, profitable keywords, and get lots of high quality links to your site.Please note, because of the AdSense rules, these are all hypothetical cases. I'm not allowed to give real cases. Real CTR rates and payouts vary hugely. It's fastGoogle usually approves web sites in less than a day.After your site is approved, within a few hours a special Google spider will spider your site. Then it's time to paste the code into your site and the text ads will appear.You can choose between either horizontal or skyscraper AdSense ads. How AdSense matches ads to web pagesGoogle is doing a good job of finding ads that are highly relevant to the web pages.Google says:"We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page."Occasionally Google gets it wrong. It places great importance on the file name. So be sure to use important keywords in the file name of each page, such as "contextual-advertising.html" for an article on contextual advertising.Also, watch out for your anchor text – the words in the links on your page. We've found that sometimes if irrelevant ads are being served, you can fix the problem by rewriting anchor text.You can check the relevance of the ads by looking at the text ads near the top-right of this page. Sites using AdSenseSites using AdSense include large information sites, affiliate-driven sites, forums and blogs."Chat" sites are considered not suitable. Some blogs are being rejected, but information-rich blogs are being accepted. GoogleGuy explains AdSenseGoogleGuy, an anonymous Google employee who contributes to discussions on the WebMasterWorld.com forums, explains how AdSense will help information sites:"...sites that provide solid content, especially niche sites that don't want to hunt down their own advertisers, should really benefit ... there's a whole universe of people who ... mostly produce informational sites, and the chance to recoup their costs without much effort is nice. I hope AdSense does encourage more diversity and voices on the web, because now smaller sites can work on what they're interested in – the content of their sites – without worrying very much about the costs of self-publishing information." How to choose sites to blockYou'll probably want to block some of the AdSense ads from appearing on your site. As well as blocking rubbishy sites, you may want to block tough competitors.The ability to block sites is especially important for sites that are not purely affiliate-income driven. For example, if you're selling a service or a product you won't want competitors' ads on your site.You can find such competitors by doing some searches on Google for key phrases that are important on your site and looking at the AdWords ads that appear. Affiliate programs versus AdSense earnings Affiliate programs are often compared by looking at the EPC – earnings per click.However, if you want to compare affiliate programs commissions with AdSense earnings, a more precise way is to calculate the payout you receive per 1,000 page views (CPM).Here's how to calculate your CPM:Let's say you earn $180 in affiliate commissions from 30 thousand (30,000) page views. $180 divided by 30 = $6. You have a CPM of $6. Not very inspiring, but not uncommon.The AdSense stats display the effective CPM you earn.Remember, AdSense doesn't have to replace your affiliate commissions. You can earn affiliate commissions AND AdSense commissions from the same page.   If you have a very efficient site with a high conversion rate, AdSense may not be right for you – or perhaps it would be suitable for SOME pages, but not others. Remember, the more choices you give people, the more likely you are to confuse them.However, if you're creating a large information site, or if you have a site that does not have a brilliant conversion rate, AdSense could prove to be a very profitable addition to your site.(Strictly speaking, CPM means COST per 1,000 impressions, but the calculation works OK whether you're spending money or earning it.) http://www.hyperblogs.net/googleadsense/388/