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Men's Jewelry

Men's Jewelry provides something for every man today, whether it's for a husband or father, boyfriend or brother. From wedding bands and men's rings to cuff links, either classic or modern styles, man can find their suitable jewelry on every occasion. More than half of the 1,052 men surveyed recently by Htheir cues from celebrities. Among the men with gray at their temples who are adorning themselves, Pierce wears a Tahitian pearl at his neck. The growth in men's jewelry tracks a broader interest among men in their own appearance, with sales of men's apparel, accessories, and even cosmetics on the rise. Indeed, the jewelry boom may be the latest outgrowth of the now-aging metro sexual phenomenon, in which young, urban, heterosexual men began to adopt personal-care habits such as eyebrow grooming that had long been more common among women. "arris Interactive said they view grown men wearing jewelry --other than watches, wedding bands and cufflinks --as "fashionable" and "sophisticated."

These days, luxury brands are hoping to spur new sales growth by luring in men, and men-jewelry-suppliers are going after a market they perceive as untapped. But the companies have seen the opportunity for years; why are they now starting to succeed? A 20-year-old surfer wearing a tungsten-jewelry at his collarbone simply looks virile. For most grown-ups, men's jewelry has long been so loaded with subliminal messages concerning sexuality, masculinity and class that no Madison Avenue advertising guru could persuade the average man-among-men to wear it. But on an older man, the look is more complex; at its worst, it can be dangerously close to the look of a too-skimpy T-shirt on a grown woman.

Some men may be taking their cues from celebrities. Among the men with gray at their temples who are adorning themselves, Pierce wears a Tahitian pearl at his neck. The growth in men's jewelry tracks a broader interest among men in their own appearance, with sales of men's apparel, accessories, and even cosmetics on the rise. Indeed, the jewelry boom may be the latest outgrowth of the now-aging metro sexual phenomenon, in which young, urban, heterosexual men began to adopt personal-care habits such as eyebrow grooming that had long been more common among women. "


Posted: 02:43 AM, September 17, 2008
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